Trademark Saga in the Land of Fire and Ice

Iceland v. Iceland

On our most recent family trip to Iceland, we took a short breather from a walking tour of Reykjavik and found ourselves in a bustling local, Iceland® supermarket. As most tourists, we were curious about what the inhabitants of the place eat. Little did we realize, on the occasion of that particular food foray, that this particular grocery was locked in a momentous trademark battle with the country of Iceland. We later learned that we have been standing at ground zero of ”Iceland v. Iceland®!

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